There are many different ways to promote a company brand. With tools such as car wrap advertising, business visibility is increased. They are a form of graphic media that rose to prominence through its wide usage on service vehicles. It has recently become an accessible media format to marketers at-large.
Within the past few years, a cottage out-of-home industry has been created that enables advertisers to leverage networks of high-mileage rideshare drivers who want to wrap their cars in advertising. Although the media format is rapidly growing, many marketers are unfamiliar with this new channel.
What Differentiates This Medium of Advertisement?
- Targeted
A large benefit of wrapped cars is that they are prone to no such regulation so they can be used to reach geographic areas which are difficult, or impossible, to reach through any other out-of-home media format. Car advertising companies source their drivers from the specific zip codes and cities being targeted, ensuring that the exposure generated is in the correct location.
- Memorable
Vehicle wraps are proven to be the most memorable form of transit advertising. Reach and frequency are usually the primary considerations weighed when assessing how far an advertisement budget can go within a media format, but what also needs to be taken into account is the memorability factor.
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